When Loss Control, Anti-Counterfeiting & Sustainability Demand Collide: Loss Control and Anti-Counterfeiting Challenges
Shoddy custom retail packaging causes an industry-wide 8% product damage rate, with annual losses exceeding USD 1 billion. For cosmetic packaging manufacturers and electronic brands, counterfeit-related disputes account for 35% of after-sales complaints—undermining profits and the trust embedded in brand identity packaging.
Escalating Sustainability Demand
Per McKinsey’s 2025 projected research, 51% of shoppers view eco packaging and sustainable packaging design as "extremely important". Gen Z will pay a 10–15% premium for BPI certified compostable packaging or plastic-free packaging solutions. However, only 33% of brands have achieved material compliance, creating a significant gap—especially for eco friendly gift packaging and custom retail packaging, where sustainability and brand image are closely linked.
Our Actions
Intelligent Cushioning & Traceability for Electronics

